The Inner and Why?

Seriously, why bother?

Because 66% of employees are burnt out. 82% of C-Suite are experiencing it too.

And because most 'solutions' don't make it past your screens.

And because most generic advice is just time-consuming noise without action.

And finally, because the world doesn't need more self-help fluff, or another app to keep you doom-scrolling until you're numb.

People burn out. Companies survive. But not without cost, losing talent, trust, and momentum. And yet there is a solution. But no one’s bringing it.

So we will.

So who's behind this?

"You don’t want my whole backstory. So here’s what matters:

I created The Inner because I had to. I would rather be in a cabin under the stars writing fiction. But duty comes before dreams.

I've seen what happens when people break down under pressure, when big goals lead to burnout, and when potential is left sitting dormant in people for years.

I've been a leader across various industries, from one of the UK's largest retailers, to tech and startups. I’ve led teams, rebuilt businesses, and invested a lot of time and resources into learning key principles of Neuroscience and Psychology to back-test my techniques. I've been honoured to work with some of the great minds this these fields.

I didn’t build this as a funnel. Matter of fact, I got fed up of seeing apps and buzzword brands posing as solutions. No one needs an app to be well, and no one should be convinced that they need to be constantly guided to practice wellness.

Sure, I'll guide you and your company with my techniques. But by the time I'm done, your people will have adopted them as their own.

I created The Inner Action Method because it works."

—Ash Jones